A couple of Orla Kiely's latest bags for Target are now available in stores and online. I used Target's "search in store" feature to find which store in my area had the bags, and I only found the Two Pocket Diaper Bag in Blue/Green at one of the eight stores near me.
It was located with all of the other diaper bags, very inconspicuously placed. No prominent display at the end of an aisle. No grand Orla Kiely sign like the ones for the travel or yoga collection. Yup, just blended in with all the other diaper bags. And if you didn't know who Orla Kiely was, you'd probably overlook this one because of its plain blue color amidst the other patterned diaper bags.
One reader noted that she saw one of the Stem Flower Print Diaper Bags in Red/White mixed in with the Orla Kiely luggage section. I suppose if you work for Target and you're not familiar with this line, this would be the most logical place to put it. I'm guessing the rest of the totes will make their quiet debut in stores over the next few weeks, so make sure you check out your local Target in both the baby and luggage section. If you spot one in your store, please let us know!