If you live in the Jacksonville, FL area then you probably heard that H&M will be opening at The Avenues Mall. I am so excited about this! I love H&M and its aesthetic of providing fashionable and trendy clothing at reasonable prices. Now, I no longer have to travel to another city to get my "H&M fix."
However, I'm surprised that this retail giant decided to open its store at The Avenues. This mall is becoming, for lack of a better word, ghetto. It all started with the closing of Abercrombie & Fitch and Talbots. Although I am not a frequent shopper at either of these stores, they do attract a certain clientele that has now taken its business elsewhere (i.e. St. John's Town Center). The Avenues also recently closed its Pottery Barn store, leaving yet another empty lot amidst stores like Cotton On and Trio East (have you ever heard of or shopped at either of these stores? Exactly). However, H&M will occupy the former Pottery Barn on the first floor, as well as The Children's Place and Kirkland's on the second floor. Yup, a two-story H&M! I'm sure the format will be similar to other H&M stores I've been to (women's and men's clothing on the first floor, children's clothing upstairs).
I just hope that this location will carry a really great stock. I've been to some smaller H&M stores that only seem to have half the line seen on their website, while I've been to larger H&M stores in Paris and Las Vegas that carry the designer collections. Either way, it's great that Jacksonville is expanding its retail market and I'm very excited about the possibility of other future store openings (c'mon Ikea!)